You'll put your new knowledge of package design history, goals, technique, and merchandising to work by re-creating a die for a real cereal box of your choosing.

The Art and Science of Successful Packaging

• This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

Who loves chocolate? I most certainly do. Who wants to learn how to design a chocolate bar? 

Packaging design is an essential part of being a professional designer, and going through the whole process with me, from idea to finished product is the whole idea behind this class.

Package Design

11 EPS | + HQ JPEG Preview | 26 MB